Public Relations — Niaz Marie

SERVICES

“As a publicist, I help talent, brands, and creatives shape authentic narratives, secure meaningful media opportunities, and build connections that extend beyond the headlines.”

Supporting artists, creatives, & public figures through strategic storytelling, media opportunities, & brand visibility.
- Talent positioning & narrative development
- Interview & appearance coordination
- Campaign support for launches, releases, & milestones
Building & maintaining relationships with journalists, editors, producers, & media outlets
- Strategic media pitching & placement
- Securing interviews, features, & earned media coverage
Developing targeted outreach strategies that connect talent & brands with the right media contacts, audiences, & opportunities.
- Customized media lists & pitching
- Campaign-specific outreach strategies
- Follow-up & relationship cultivation
Crafting compelling materials that clearly communicate a client’s story, brand, & key messaging to the media.
- Press releases & Media Alerts
- Electronic Press Kits (EPKs)
- Artist, Brand, & Event Bios
Developing intentional messaging & storytelling approaches that help talent & brands connect authentically with their audiences
- Brand & personal narrative development
- Messaging & Positioning
- Culture-driven storytelling strategies

PR Campaign Highlights

CLIENT: Tessa Rae (Recording Artist)

Tessa Rae is a Los Angeles-based indie pop artist whose dreamy, nostalgic sound blends elements of folk and alternative pop. Drawing inspiration from artists such as Mazzy Star, Fiona Apple, and Sade, her music invites listeners into an intimate and cinematic world of storytelling.

OBJECTIVE: Tessa sought to increase visibility surrounding the release of her Elsewhere EP, establish herself within the independent music landscape, and introduce her artistry to new audiences. The goal was to secure media coverage that would authentically align with her sound while building credibility as an emerging artist.

CAMPAIGN: EP, Elsewhere, (“Sugar Coated Love”, “Touched by You”, and “Starry Night”)

STRATEGY: As the sole publicist on the campaign, I developed and executed a targeted media relations strategy focused on independent and culture-driven music publications. I identified outlets known for championing emerging artists and crafted a narrative that positioned Tessa as a refreshing voice within the indie pop space.

Rather than pursuing broad exposure, the campaign prioritized media platforms whose audiences would genuinely connect with her artistry and storytelling. Through thoughtful pitching and relationship-driven outreach, I highlighted Tessa's nostalgic songwriting, distinctive sound, and growing presence within the Los Angeles music scene.

SECURED COVERAGE: F Word Magazine, Blurred Culture, The Knockturnal, Living Life Fearless, We Write About Music

RESULTS: Successfully secured editorial coverage that introduced Tessa Rae to new audiences, strengthened her media presence, and helped establish her credibility within the independent music community during the release of her Elsewhere EP

FEATURED PROJECT: Live & Unfiltered Performance Series

Live & Unfiltered was an intimate concert series, powered by Rome-LA Connections, designed to connect audiences with the artists behind the music. Produced at Soho Works in West Hollywood, the series created a space where emerging talent could perform, share their creative journeys, and engage in authentic conversations with fans and industry professionals.

As the PR Manager, I led publicity efforts, artist relations, strategic partnerships, and event communications while helping shape the overall vision and guest experience.

OBJECTIVE: Create an intimate live music experience that celebrated emerging artists while increasing visibility for the series, strengthening community engagement, and positioning Live & Unfiltered as a destination for authentic music discovery and cultural conversation.

CAMPAIGN: Live & Unfiltered Performance Series in partnership with SoHo Works

STRATEGY: To establish Live & Unfiltered as more than just another concert series, I focused on creating an experience rooted in storytelling, community, and artist discovery. Rather than simply promoting performances, I positioned each event as an opportunity for audiences to connect with artists on a more personal level through intimate performances and meaningful conversations.

My communications strategy centered on highlighting the unique atmosphere of the series, leveraging strategic partnerships, and generating excitement across digital platforms while cultivating relationships with creatives, industry professionals, and local communities.

RESULTS: Successfully helped establish Live & Unfiltered as an intimate music experience within Los Angeles.

Supported multiple well-attended live events.
Built relationships with artists, creatives, and community partners.
Elevated awareness of the series through strategic communications and partnerships.
Strengthened Soho Works connection to the local music and creative community.